Founded by Julia (Julz) Allender who spent 10 years as a highly successful junior college head coach in California where she specialized in developing, empowering and inspiring female athletes to reach potentials they only dreamt about.    

During her time as a coach and former Division I basketball player, she recognized the many ways girls and women in sports were treated as second class.

It is The Shoot Like A Girl Brand's mission to be relentless and strive for equality within sports. We want to be seen as the standard and nothing less when speaking about women in sports.

We want to create a platform that shows the importance of women in sports.

The Shoot Like a Girl Brand has embarked on our mission by creating a clothing line that empowers women and girls in sports to be seen as THE STANDARD and nothing less.